Dear Social Advertisers,
It has come to my attention that you are low-key insulting women of a certain demographic…OK, ME…and I’d like to clue you in.
Today, I scrolled across a sizzling, hot mini dress. I may have been inclined to buy it for my upcoming vacay…had it not been advertised as a great deal for the MATURE woman.
Mature! WTH?!!
Then I scrolled past an off-the-shoulder Mumu…and an offer for personal shopping services featuring an African American, plus sized, model.. I’ve already been traumatized by that TV ad showing a line-up of out-of-shape woman of all sizes – all wearing nude make-up and flesh-colored grandma undies.
So, the mature dress ad with the model’s head cropped from the picture is my last straw.
I prefer to see more aspirational images. Call me delusional, but I want my feed to contain content that celebrates the possibilities…Posts that say “Don’t throw in the towel and eat the whole cheesecake, Cassie. You, too, can look healthy and fit with a little self-care…And no, you don’t have to be a size 2. So go ahead and enjoy a slice of that cheesecake, if you want.”
Haven’t you seen the jillions of Reels showing grandmas hitting the gym or whipping off their sleep bonnet and robe to reveal their everyday look that rivals, if not surpasses, their younger generations?
If not, then maybe you should.
Sincerely,
Cassie Richardson
PS. Yeah, I know the granny panties remark goes against my whole argument…but you know what I meant, without an explanation…didn’t you?
Ditto!